Can business-as-usual really deliver your future ambitions?
We help brave businesses to evolve for the future by bridging the gap between short-term commercial action and long-term sustainable ambitions. You bridge the gap by:
- SETTING THE DIRECTION – We enable you to clarify your purpose beyond profits and define missions you can own by analysing, re-imagining and designing new business models and brands that build lasting value.
- LEARNING TO RUN – We build innovation management systems and coach leadership teams to define the actions needed today to deliver your future ambitions quickly, using data-driven methods and proven agile tools.
The larger the gap the more radical innovations are needed. Business-as-usual will lead to a painful death. You need to be clear on your ambitions and be brave enough to test the paths that can take you there.
The Growth Gap and The Impact Gap
Most companies have an optimistic business plan – promises to the owners and the stock market – that is not matched by their current business plan. That difference is called The Growth Gap.
In a similar way, ambitious sustainability goals (eg carbon emission free by 2030) will not be met by incremental improvements in company’s activities. We call this The Impact Gap.
By aligning business development, innovation capabilities and sustainability ambitions, we empower people and enable organisations to thrive in an uncertain future. Read more about our approach here.
Why work with us
Experienced and pragmatic
At Brave Business, we combine experience from senior commercial and international business roles with the strategic perspective of being consultants. We believe that this approach is the key to deliver pragmatic strategy with hands-on execution.
Independent and holistic
Corporate culture can get in the way of rapid progress. This is where, being external and independent can be an advantage. We run strategy processes with a holistic approach across silos to cut through internal politics and align the business quickly.
Agile and scalable
We use agile methods such as Design Sprints, Business Model Canvas and Digital research. Our excellent network of independent specialists and partner agencies are brought in when projects require. Faster, customized solutions focused on building value.
Hands-on and Collaborative
We facilitate interactive workshops and run inspirational education programs but also work hands-on with strategy implementation through the organization, accelerating change and new processes. Real change happens with people, not powerpoint decks.
A selection of companies Julian and Niclas have supported
Why today?
The world has never changed this fast before!
And yet most companies are still practising short-term business as usual. At the forecasted churn rate, about half of the S&P 500 companies will be replaced over the next 10 years.
Climate
Exponential global temperature rise is already affecting extreme weather, resource scaricty, and migration. New legislation will inevitably follow…
Technology
The processor capacity of computers, and the speed of development still follows Moore’s law. Microprocessor capacity will continue to double every 18 months.
Demographics
When the global population increases from 7 Billion today to 11 Billion, almost all growth will come from the 30 yrs+ segment (more than 100% growth in this segment!).
Health
Concentrated energy content (primarily sugar) in food + less physical activities: obesity among five til 17-years old 10 times more common in 2016 compared to 1975.
Horizons Audit
In a fun, interactive and inspirational 60 minutes, we will help you assess your growth gap and how well your business is equipped to innovate on different horizons. We then deliver a prioritised shortlist of gaps and actions.
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